Business SoftwareFree Sales Target Calculator
Turn a revenue target into the number of deals and leads you actually need, based on your average deal value and lead-to-deal conversion rate — no signup required.
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Business Software includes a CRM with Leads and Pipeline, alongside quotations, invoices and expenses in one place.
Create a free accountWhat is a sales target calculator?
It turns a revenue goal into concrete activity numbers — how many deals you need to close, and how many leads you need to generate to close that many deals, based on your own average deal value and conversion rate.
Deals needed
Deals Needed = Remaining Revenue Target ÷ Average Deal Value, rounded up — you can't close a fraction of a deal, so a raw result of 39.2 means 40 deals must actually be closed.
Leads needed
Leads Needed = Deals Needed ÷ Conversion Rate, rounded up. A lower conversion rate means more leads are needed to close the same number of deals.
Using this with your CRM
Your own historical conversion rate — won deals divided by total leads worked over the same period — is a better input than an industry average, and is exactly the kind of number a CRM pipeline tracks for you.
Frequently asked questions
How do I calculate how many leads I need to hit a sales target?
Divide your revenue target by your average deal value to get the number of deals you need, then divide that by your lead-to-deal conversion rate to get the number of leads. For example, a ₹10,00,000 target at a ₹25,000 average deal value needs 40 deals — at a 20% conversion rate, that's 200 leads.
What is a lead-to-deal conversion rate?
It's the share of leads that eventually turn into a won deal — for example, if 20 out of every 100 leads you work close as a sale, your conversion rate is 20%. You can find your own rate from past CRM pipeline data, or estimate it if you're just starting out.
Why are deals and leads rounded up?
You can't close a fraction of a deal or generate a fraction of a lead. If the math works out to 39.2 deals, you still need to close 40 — this calculator always rounds up so the numbers are numbers you can actually act on.
What does 'already-closed revenue' do?
It nets off revenue you've already won toward this target, so the deals and leads needed reflect only what's left to close. If it's blank or zero, the calculator plans for the full target from scratch.
What is the monthly pace?
If you enter a time period in months, the calculator divides the total deals and leads needed evenly across that period, so you have a rough monthly pace to track progress against — it's an average, not a forecast of any specific month.
What is expected revenue per lead?
It's your average deal value multiplied by your conversion rate — a rough sense of how much revenue, on average, a single lead is worth to your business at your current conversion rate.